Strategy
Get clear. Find direction. Move forward.
- Brand and marketing strategy
- Positioning
- Naming and concept development
- Launch and drop planning
- Creative direction
Strategy Communications Production
Serious marketing. Zero babysitting.
Send the request, consider it done!
Senior-level thinking and execution for culture-driven brands that actually give a sh*t.
15+years birthing, nurturing and running brands.
Since 2010, I’ve had the pleasure of working alongside cultural giants like Bombing Science, DANG!, Mook Life, Molotow, Flame, RAW, Pornhub, Dabstract, Heady Happenings, Lot420 and many others.
I’ve productized that knowledge to give fast-moving brands exactly what they need, on demand, without friction or slowdowns.
1000sof assets delivered across hundreds of projects.
- Marketing strategy
- Consulting
- Brand development
- Rebrands
- Product launches
- Naming
- Concept ideation
- Product development
- Websites
- Advertisements
- Content capsules
- Product shots
- Editorial photos
- Videos
- Creative copy
- SEO articles
- B2B and B2C activations
- Events
- Community building
- Promotion
- Content curation
- Zines
If it’s brand related, we can do it.
Millionsof views and meaningful interactions that drive more than sales.
Perception is reality. We make sure people see, hear and feel your brand the right way. Every piece of work shapes that narrative and builds identity capital, strengthening the brand while taking the pressure off the people running it.
Experience. Taste. Creativity. Output. All of it, fast.
Six years. Four distinct brands. Distribution across six countries.
Strategy, copywriting, photography, campaigns, websites, AI-assisted creative and much more.
See the full case study →Selling a product vs. building a brand
Good products get bought.Great brands get repurchased.
Bringing a fire product to market is hard. Building a valuable brand over time is much harder. Owners can’t run everything at an elite level, and when marketing falls short, so does the product’s potential. We get it. That’s why Brandfather is built for operators who can’t slow down.
Hand us the list, get the results. It’s that easy.
How it works
One queue. You set the order. We get it done.
Send the request
Send it by email, Monday, Trello, or even a text message, with whatever context you have for the task.
Set the priority
Add as many requests as you want and put them in the order that matters to you.
Get it back
Most strategy and communications come back in 24–48 hours. Production usually takes 24–72 hours. Bigger requests get broken down into smaller ones until they’re complete.
From idea to shelf
- 1Name the new productStrategyQueued
- 2Marketing strategy for the launchStrategyQueued
- 3Product shotsProductionQueued
- 4Promo carouselsProductionQueued
- 5Official drop announcementCommunicationsQueued
- 6Retailer newslettersCommunicationsQueued
What’s included
StrategyCommunicationsProduction
All three, on every plan.
Communications
Find your voice. Make every word count.
- Website and product copy
- Drop announcements and statements
- Newsletters, B2B and B2C
- Captions and social copy
- Sales and trade material
Production
Bring ideas to life. Make them stand out.
- Product and lifestyle photography
- Social carousels and campaign assets
- Short-form video edits and reels
- AI imagery and visual assets
- Event and tradeshow coverage
Bigger projects?
We bring in trusted partners, and Brandfather stays your point of contact and creative lead from start to finish. These projects are scoped and priced separately.
Website buildsIdentity systemsAdvanced designVideo productionMerch
Case study · Lot420
Six years doing this for one brand family.
From the SQDC launch to medical, export and B2B, for Lot420, Greyscales, Flodega and Scoops.
“They helped us build real brand loyalty and establish our brands in six countries, in a highly regulated, hyper-competitive industry. We still trust them with our growth today.”
Jean Romain PecletCo-founder, LOT420“Stan has a rare eye for design and an edgy approach to marketing… If you want to stand out in any industry, I can’t recommend him enough.”
Stefan MacdonaldCo-founder, LOT420
Founder-led
“My leverage is experience.”
Stanislav Troitsky, founder
Every request goes to me. My background spans wholesale, retail, purchasing, sponsorship, content and brand development. I shoot the photos, write the words and think through the strategy myself, and I bring in trusted partners when a project needs more hands.
- 20+years of serious cannabis product knowledge
- 100sof products assessed or developed
- EN FR RUworks in English, French and Russian
Pricing
Pick how much runs at once.
Both plans include strategy, communications and production, and unlimited requests in one queue. The only difference is how many requests are in progress at the same time.
Essential
$4969 / month
One request in progress at a time
- Strategy, communications and production
- Unlimited requests in your queue
- Strategy and communications in 24–48 hours
- Production in 24–72 hours
- Direct line to the founder
Full Access
$8969 / month
Two requests in progress at a time
- Everything in Essential
- Two things moving forward at once
- Best for launches and busy seasons
- Partner projects coordinated for you
- Direct line to the founder
Month-to-month. Pause or cancel anytime.
Prices are in CAD for Canadian clients and USD for US clients. There’s no fixed number of deliverables per month. How much gets done depends on the size of each request. Partner projects are quoted separately.
FAQ
Good questions.
What does “unlimited requests” mean?
You can add as many requests as you like to one queue and put them in any order. Essential works on one at a time; Full Access works on two. Unlimited requests doesn’t mean unlimited scope inside each request.
What counts as one request?
One request is one finished piece of work, or a few closely related pieces that ship together. For example:
- An About page is one request.
- A drop announcement is one request.
- A 10-slide carousel is one request.
- A product photo shoot is one request.
When something is bigger, it gets broken into several requests. A drop with five products might become a naming request, a shoot for each product, the announcement and the carousels. You set the order, and we work through them one by one (or two by two on Full Access).
How fast will I get things back?
Most strategy and communications come back in 24–48 hours. Production usually takes 24–72 hours. Bigger requests, or ones waiting on information or approvals from your side, can take longer. You’ll know the timing when the request starts.
How many things will I get each month?
There’s no fixed count. A naming round and a 40-SKU product shoot aren’t the same size, so throughput depends on what you ask for.
What’s the difference between the plans?
Both include strategy, communications and production. Essential is $4969/month with one request in progress at a time. Full Access is $8969/month with two.
Can I pause or cancel?
Yes. Plans are month-to-month with no long-term contract. Pause when things slow down and pick up where you left off, or cancel anytime.
How do I send requests?
However your team already works: email, Monday, Trello or a text message. We’ll set it up when we start.
Do you do websites, logos or bigger productions?
Yes, through trusted partners. Full website builds, identity systems, advanced design, professional video and merch can be led and coordinated by Brandfather. They’re scoped and priced separately.
Is Brandfather only for cannabis brands?
No. Brandfather works with CPG and niche, culture-driven brands in any category. Cannabis is part of the founder’s background, not a limit on who we work with.
Where are you based?
Montreal, working with brands anywhere. I shoot in Montreal myself, and for shoots in other cities I bring in a trusted local photographer.
Case study
LOT420
One pre-launch facility tour turned into six years as the marketing, strategy and content partner behind one of Quebec’s top licensed producers, covering four brands across six countries.
~6years, and counting
4brands: Lot420, Greyscales, Flodega, Scoops
6countries the products reach
1000sof photos, posts, pages and emails
ClientLot420, Mansonville, Quebec
CategoryCraft cannabis, medical and export
Started2020
MarketsCanada, plus export to Europe, Israel and Australia
The role
One creative partner behind much of what brought the brands to life.
This is the Brandfather model in practice. Lot420 sends what they need, and it gets done, across all three categories.
Strategy
- Brand and marketing consulting
- Naming
- Launch and drop material
- Collaborations and partnerships
- Talent sourcing
- Cultural relevance and positioning
- Community building
- B2B and trade activations
Communications
- Product and strain descriptions
- Website copy
- Announcements and statements
- Bilingual newsletters (EN/FR)
- Captions and social copy
- Sales and export material
- Website articles
Production
- Studio product photography
- Lifestyle and campaign shoots
- Facility and process documentation
- Social posts and reels
- AI concept imagery
- Merch launch campaigns
- Tradeshow and event documentation
Graphic design by a long-time design partner. Strategy, communications, photography and everything else handled directly by Brandfather.
The story
From legacy, to legal, to international.
From the initial Canadian drop to the global expansion, I’ve been nurturing their brands every step of the way.
1Canadian rollout
Making a big splash with the Gelato wave.
When Gelato 33 hit the recreational market, we made sure the word got around. Through social media, connoisseur circles and grassroots exposure, we built demand that turned into real sales. For its first few years on shelves, it was the top-selling eighth in its premium flower segment.
Product photographySocial mediaConnoisseur circlesGrassroots exposure
2Natural growth
Turns out good content travels.
The photos and copy started showing up far beyond Instagram: retail, sales material, the website. The work turned into strategic consulting, finding the right people, and building a community around the product. I documented the facility and the people in it, so the brand had a real story to tell.
ConsultingTalent sourcingCommunityWebsite content
3Going international
Third-wave cannabis is global, and we’re at the forefront.
When export opened up, the brand needed to make sense to buyers and partners abroad. We built everything it needed to travel: positioning, content, activations, print materials and copy that works far beyond Quebec. The LOT420 Worldwide Delivery campaign made it official.
Export materialPositioningCampaign assetsTradeshow activations
4An expanding brand portfolio
Developing Greyscales.
Heavyweight bags, lightweight tags. A gas-forward, curated menu that delivers quality pulls for the daily smoker without breaking the bank. Our first collaborative brand built from scratch, Greyscales is now crushing it from Quebec to England, fuelled by a steady stream of glowing organic reviews.
NamingBrand adviceMarketing materialVisual assetsCreative direction
5Flodega
Dépanneur de fleurs. The flower bodega.
Flodega is Lot420’s direct-to-patient medical platform. It needed a name, a voice, a look, a community and a steady rhythm: product shots, editorials around the city, merch drops, social, events, partnerships and bilingual newsletters to members for every new drop and holiday.
CampaignsProduct photosNewsletters EN/FRSocial and reelsEvents and partnerships
6On point, on brand, on demand
Export, B2B and Scoops.
New brands, new markets, same old team still crushing it. The fast-moving chaos of the cannabis industry can get hectic and overwhelming, and that’s exactly the kind of environment where I thrive. On the B2B side, sharper sales decks, visuals and copy took SKU acceptance from the minority to the majority, with every new product call locking in record numbers.
New brand assetsB2B materialProduct pagesMarketing strategyAI assets
In their words
“Brandfather has a very particular set of skills, and we’ve put every one of them to work. They helped us build real brand loyalty and establish our brands in six countries, in a highly regulated, hyper-competitive industry. Their artistic eye is among the best in Canadian cannabis. We still trust them with our growth today.”
Jean Romain PecletCo-founder, LOT420“Stan has a rare eye for design and an edgy approach to marketing, both have been central to building LOT420 into a recognized name in the global cannabis industry. He reads trends before they happen, which keeps everyone around him on their toes in the best way. If you want to stand out in any industry, I can’t recommend him enough.”
Stefan MacdonaldCo-founder, LOT420Why it works
I see the bottlenecks and understand the operators’ pain points. That’s why I designed Brandfather around how owners actually operate. No headaches, no babysitting, no friction. Just send the task, and I’ll handle the rest.
Endless deliverables
One architect.Many different vibes.
Consistency, direction and continuity, all generated by Brandfather.
Are you feeling the vibe?
Same person. Same model. Your brands.
Let’s connect to see what can be done for you.
514 516 4199